SEO Outsourcing

A number of people have been preaching about the need for search engine optimization. There are those who propose that this should be done in-house to protect the quality of work and the trade secrets of your business. There are also those who believe that SEO outsourcing is the better deal because your company can be streamlined and more focused on what you do best! Let us try to explore the pros and cons of each option.

If you conduct SEO in-house, you will have a better grasp of the end-to-end process of the SEO process. In addition to this, you can also directly manage the writing process and the link-building process. In-house SEO work can also be tied up easily to the whole strategy of your e-business.

On the other hand, in-house SEO would need another headcount. If your e-business does not already have a creative marketing team, you would have to choose a person who will do the SEO work. This means more time, more effort, and more money. If your business has the resources to boot, well and good, but why spend more than you have to when there is an alternative available?

This is where SEO outsourcing comes in. With outsourcing, you won't need an extra headcount to do the work; you just need to scout the most suitable freelance consultant or SEO practitioner available. The operations of your business will be streamlined and you save a lot of money in the process.


When you choose a freelancer though, you need to create guidelines of relationships and how such relationship should proceed. SEO outsourcing also demands a high standard of quality; otherwise, you will end up rewriting articles and monitoring SEO activities more frequently. This defeats the purpose for SEO outsourcing. With SEO outsourcing, you get a better chance of focusing on your core business goals and processes.

Mighty Rasing is a freelance writer based in Quezon City, Philippines. He has written numerous articles on various topics given by his clients. Visit for more information.


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