The Number One Misconception About SEO
There have been lots of lies flying around about SEO. But here's the number one misconception about search engine optimization: On-site optimization is the key to getting high search engine rankings. Wrong!
While onsite optimization, such as changing title tags, header tags and keyword density are certainly important, the crucial missing link for many webmasters who try to get good rankings is in the number of quality backlinks they have to their website.
Indeed, backlinks are the number one factor for getting good rankings, not on-site factors!
There are a number of ways to gain quality backlinks. These include methods like social bookmarking, forum marketing, article marketing, blog postings and link exchanges. All these methods work well for achieving your goal of getting high Page Rank backlinks.
One way to get quality backlinks is to 'spy' on your competitors and see what backlinks they are getting. You can do this by doing a simple search for 'link: your competitor's url' on Google and see all the pages that come up. These are the pages that link to your competitor's site. Then you can duplicate their SEO strategy.
A good piece of software that allows you to do this too is Brad Callen's SEO Elite. It allows you to see precisely how many backlinks a site has, and also which sites exactly are linking to it. This is tremendously useful information for any search engine marketer who wants higher rankings!
Now that you know what truly matters in SEO, go and get those backlinks pointing to your site.
Fabian Tan is a well-known Internet Marketing expert and the author of the popular 51-page Report:
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