SEO Includes Link Building

With millions of websites on the Internet, it is easy for a website to be lost in the rubble, irrespective of the size or esthetic design of a website. But if your website really has something to offer, and gives out something of value to people, good traffic is bound to enter and one can get appreciation for our website. What is the use of a website if it doesn't get good and enough visitors? Investments in SEO (Search Engine Optimization) techniques can put any website on an active mode and gradually fulfill business / organizational objectives by getting the right traffic and can even trigger a growth in your business in an unexpected way. Link building is one of the major SEO techniques.

Search engines like Google look at the incoming links to your website to evaluate and rank your website. No wonder there was frenzy among the SEO specialists a few years back to buy and exchange links from all types of websites in the name of "link building". I know some sites that spent a lot of money to get thousands of links overnight. It was easy for the search engines to find out all those who used such cheap and black SEO tactics. Today there are many once respectable websites who have had their page ranks sliced down and penalized. Thus it is always better to use safe and a more natural link building tactic. Here is a list of some of link building solutions/tactics for increasing the number of quality links and ensuring a good web presence.




  • Submit website to web directories
  • Appropriate niche blogging
  • Article marketing
  • Advertise website online
  • Social book marking
  • Use feeds
  • Forum marketing
  • Exchanging links with other websites
  • Use yahoo answer site
  • Appropriate outbound linking to good authoritative sites
  • Buying links for money
  • Sponsor some thing for free on website (like graphics / themes etc)
  • Request direct link from an authority site
  • PPC advertising
  • Be an authority on your subject
  • Content must be relevant
  • Competition website research/ analyze
  • Community linking
  • Automated link building
  • Offline advertisement/backup essential
  • Offline public relation/ site promotion
  • Get links from trusted websites like government or university sites

The author of this article is Ricci Mathew of Outsource Strategies International (OSI) , a US based company that offers services in Search Engine Optimization , SEM, PPC advertising for clients across the US.


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